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Marketing for commercial flooring businesses is a no-brainer

Marketing plays a crucial role in the success of your or essentially any commercial flooring business. It is not enough to simply offer high-quality products and fitting or installation services; you need to effectively showcase the value of your offer to potential clients.

We will discuss the common mistakes that businesses make when marketing their commercial flooring and provide proven strategies that many commercial flooring companies that work with Flooring Demand, have had success with.

What does a commercial flooring company do?

A commercial flooring company specializes in providing flooring solutions for commercial spaces such as offices, retail stores, hotels, hospitals, and other businesses. They offer a wide range of flooring options including carpet, hardwood, laminate, vinyl, and tile, and they work with clients to understand their specific needs and preferences that will eventually help their business.

The company typically handles the entire process from consultation and design to installation and maintenance, ensuring that the flooring meets the requirements of the commercial contract and space in terms of durability, functionality, aesthetic appeal and a professional design that will fit the industry code.

They may also provide additional services such as floor refinishing, repair, and removal. Overall, a commercial flooring company is responsible to maintain the visual quality of commercial spaces through the installation of high-quality and suitable flooring materials.

13 Proven Marketing Strategies to Get More Commercial Flooring Jobs

What are the goals of commercial flooring marketing?

The goals of commercial flooring marketing are to increase brand awareness, generate leads and sales, and establish a strong reputation within the local commercial industry. By effectively marketing commercial flooring products and services, companies aim to attract potential commercial clients and convince them that their offerings are superior to competitors.

Ultimately, the goal is to position the company as a trusted and reliable provider of commercial flooring solutions, leading to increased sales and market share.

Your Commercial Flooring Company Needs a Professional Website

Having a professional conversion-oriented website for your commercial flooring business is a game-changer for a few reasons. Firstly, it serves as a digital showroom, allowing potential clients to easily find information about your services, view previous projects, your supply and contact you to potentially visit your showroom or ask you to their site.

A well-designed and user-friendly website can create a positive first impression and build trust with potential customers. A great website can showcase your expertise and differentiate your company from competitors. It allows you to highlight your values and offerings, such as the quality of your materials or your commitment to customer satisfaction.

A professional flooring website can improve your online visibility and search engine rankings, making it easier for potential clients to find you in the crowded marketplace. Overall, investing in a professional website can prove to be a sound investment in the long terms for the overall growth of your commercial flooring company.

Implement Local SEO to reach to Target your audience of commercial project managers

Local SEO focuses on optimizing a website to rank higher in local search for relevant results. By targeting specific keywords and phrases related to flooring commercial projects, you can attract the attention of your target audience.

This is crucial because commercial project managers looking for flooring services are likely to search for local service providers in their area, so appearing in local search results increases the chances of attracting their attention and getting the job. Additionally, local SEO strategies such as optimizing Google My Business listing, creating location-specific content can further increase your chances of being showcased for desired searches on Google.

Use Pay-Per-Click (PPC) Paid Ads and Search Engine Marketing (SEM)

Using PPC paid ads can greatly benefit commercial flooring marketing results. PPC allows businesses to create targeted ads that appear at the top of search engine results pages, for reaching potential customers.

Using SEM strategies, commercial flooring businesses can effectively promote their business and services to a wider audience and increase their chances of generating commercial leads and conversions.

Google’s Local Service Ads for Flooring Contractors

Google’s Local Service Ads are a game-changer for flooring contractors when it comes to lead generation. These ads are specifically designed to connect local service providers with potential customers in their area.

The main advantage is displaying important information like reviews, ratings, and contact details, these ads make it easy for customers to find and contact flooring contractors. Therefore, contractors can generate high-quality leads and increase their chances of securing new projects. 

Promote your business through social media

Social media platforms provide a cost-effective way to promote your commercial flooring business. By appealing content, such as photos and videos of your flooring projects, you can attract potential customers and generate commercial flooring contracts.

Social media allows you to interact directly with your audience through comments, messages, and reviews, building trust and credibility for your business. 

Manage Your Online Reviews

Managing your online reviews (aka Reputation Management) is vital for maintaining a positive online reputation and attracting potential clients. By actively managing your online reviews, you can respond to customer feedback, address any concerns or issues, and showcase your commitment to customer satisfaction. 

Join Your Local Chamber of Commerce to meet Other Business Owners

Joining your local Chamber of Commerce is a great way to network and connect with other business owners in your community who may potentially have jobs for your company.

In the context of commercial flooring jobs, being a part of the Chamber of Commerce allows you to interact with other businesses in the area who may require your services. This can lead to valuable referrals and opportunities to secure more commercial flooring jobs. 

Attend Trade Shows

These events provide a unique opportunity to connect with potential clients, showcase products and services, and establish industry credibility. Trade shows attract a targeted audience of industry professionals, making it easier to network and build relationships with decision-makers. Note that not everyone may need flooring at the moment, but as business owners active and always having new ventures, they might in the future.

Send Direct Mailers to Get Flooring Leads

Sending direct mailers is an effective strategy to generate commercial flooring leads. Direct mail allows you to target specific businesses or industries that are likely to require commercial flooring services.

This approach can be particularly successful because it allows you to showcase the quality of your work through samples or images and include personalized messages that speak directly to the needs and preferences of your target audience. This might the most laser-focused way to target commercial business owners.

Get Commercial Flooring Leads on Craigslist

To get commercial flooring leads on Craigslist, you can start by creating a compelling ad that highlights your services and expertise in commercial flooring. Make sure to include relevant keywords and details such as your location, contact information, and any special offers or discounts you may have. You can expect to be contact on the platform or through phone calls by people who interested.

Use Telemarketing (Cold calling) to Generate Commercial Flooring Leads

Telemarketing, specifically cold calling, can be an effective strategy to generate commercial flooring leads. By reaching out directly to potential clients, you have the opportunity to introduce your services, highlight the benefits of your commercial flooring solutions, and establish a personal connection. However, it is important to approach cold calling with a well-planned and targeted approach and abide by local laws.

Don’t Forget LinkedIn for Attracting Commercial Flooring Leads

LinkedIn is a powerful tool for attracting commercial flooring leads because it allows you to connect with professionals in the industry and showcase your expertise. In 5 minutes, you can create a strong LinkedIn profile and join relevant groups, you can establish yourself as a flooring leader and build relationships with potential clients.

This platform allows you to connect with prospects who are likely to be interested in your commercial flooring services. Overall, remember that LinkedIn can significantly increase your visibility and credibility in the commercial flooring market, ultimately helping you attract more commercial jobs and grow your flooring business.

Send Out Press Releases About Your Flooring Business

Sending out press releases about your flooring business can be an effective way to attract more commercial flooring jobs.

Press releases create awareness and generate publicity for your business, and act as a means of branding. They can help establish your business as a credible and reliable choice in the flooring industry. Sending out press releases can help generate more visibility and interest in your flooring business, ultimately leading to more commercial flooring job opportunities.

Commercial Flooring Market Size and Forecast

Based on current market trends, it is expected that the commercial flooring market will continue to grow steadily. Increasing construction activities, particularly in the commercial sector, and the growing demand for aesthetically pleasing and durable flooring solutions are some of the key drivers for the market. 

  • The commercial flooring market is projected to experience substantial growth by 2030.
  • Increasing demand for commercial spaces such as offices, retail stores, and healthcare facilities will drive the market’s expansion.
  • The market is expected to witness a surge in demand for sustainable and eco-friendly flooring options.

Need advice on how to start? Flooring Demand is a digital marketing agency for commercial flooring companies

If you are looking for advice on how to start commercial flooring marketing, We would recommend reaching out to Flooring Demand. We specialize in this industry and can provide valuable insights and guidance to help you get started. You can contact us here or give us a call to discuss your specific needs and goals.

hospital commercial flooring
Hospital Commercial Flooring

FAQs about commercial marketing for flooring companies

Can Local SEO get my company to the top of search engine results pages?

Marketing SEO can definitely help improve your flooring company’s visibility on search engine results pages (SERPs), but it cannot guarantee that your business website will always be at the top. For #1 ranking, if your SEO team works consistently for 6 months, you have a very high chance of achieving the #1 spot and getting commercial jobs.

How much should a marketing budget be for a commercial flooring company?

There are variables that determine how much is needed for marketing your commercial flooring business, such as area of service and competition. However, on average, the marketing budget ranges from $1500 to $12000 per month. It is important to have guidance in doing this as you may drive up your marketing costs without decent results.

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